THE BIG D-BATE: CAN MOJU'S VITAMIN D SHOTS HELP YOU POWER THROUGH WINTER?

A few months ago, we sent out a shot signal for volunteers to sign up to a trial that would see if daily MOJU might improve their Vitamin D levels – and the results are IN. But before we dive straight into what we discovered, a quick recap on why the hell we should even care.

As anyone who’s had a whiff of MOJU in their social feeds will tell you, there’s barely a day that goes by without us banging on about Vitamin D. And why wouldn’t we? Even if we put our full-flavoured shots of sunshine aside for a moment (which is hard, cos they’re delicious) it’s one of the easiest ways to make sure we’re all staying happy and healthy the best we can. Stuff like this…

Sounds good, doesn’t it? That’s why we think it’s a complete travesty that we’re still not getting enough of the stuff. The problem lies in how we create it. Luckily, it’s a vitamin that can be produced in our bodies. (Win.) But the slight snag is that you need your skin exposed to sunlight for this to happen… and you’ve seen the British weather, right?

In fact, we only get the right intensity of sunlight to top up on the ‘sunshine vitamin’ between April - September here in the UK, so we will go 6 months of the year without the ability to synthesize vitamin D. And just to be clear, that ain’t great.

Doom-laden section over with, let’s see what we can do to fix it. All is not lost, because it is possible to top up those levels with food. The only problem is that it’s a relatively limited menu: oily fish, red meat, liver, egg yolks, (some) mushrooms… and seaweed. Even then, it’s still kinda difficult to reach the required levels with food alone. That’s why an external source above and beyond mealtimes is recommended throughout winter. You’ll never guess what we suggested…

With 20μg per 60ml shot of MOJU Vitamin D, it’s a super convenient option to keep you topped up all winter long. But how effective is it? We called on our loyal fan base to run an experiment to find out.

Over 28 days, our willing volunteers were either assigned to a control group, or an intervention group. Vitamin D levels were recorded for both at the start and the end – but the control group maintained their current lifestyle, while the intervention group consumed a MOJU Vitamin D shot every day for 28 days. (None of the participants were taking any additional Vitamin D supplements during this period).

As these very pleasing-looking graphs suggest, the results are sunny even when the weather is not. For our control group, we saw an average 24.49% decrease in vitamin D levels, while the MOJU-shotting intervention group saw an average 26.11% increase over the 28 days!

Even better news is that in consuming Vitamin D, 62.5% of participants in the intervention group were classified as ‘optimal or above’ for vitamin D status. In comparison, the control group only 25% ranked at these levels.

Of course, this is only a small-scale field-based study with limited definitive conclusions. However… those figures certainly highlight the positive impact of consuming Vitamin D in winter. And if you’re going to do that, what better way than to MOJU? Science has spoken…